About Us
A home built on one idea: that kindness is care.
Lavender Fields opened in September 2015 in Beverly, West Virginia. It has never been more than 16 residents. That is not a limitation. It is the whole point.
How Lavender Fields began
The building on Water Street was already an assisted living when Brett and Jewels bought it. They gutted it, remodeled it from the ground up, and opened the doors as Lavender Fields in September 2015. What they built was not a renovation of what was there before. It was something new: a home with a kitchen that smelled like food, staff who stayed long enough to know people, and a front porch where residents could sit and watch Beverly go by.
They opened with a simple belief: that the people in their care deserved the same attention and dignity they would get from a devoted family member. More than eleven years later, that belief is still the operating principle.
"Memory fades. Kindness does not."
Judi Rose "Jewels", Co-founder, Lavender Fields Assisted Living
The people who make it happen
Lavender Fields runs on a small, consistent team. Residents see the same faces every day. Most of our staff has been here for years. That is not a coincidence. It is what happens when people love where they work.
Brett McClain
Co-founder
Brett built this place and has never stopped working on it. He handles maintenance, repairs, and the problems nobody planned for. He arrives before the shift starts and leaves after it ends. He checks on residents the way a neighbor would, not the way an owner would. That extends past the property line. He looks in on people in town too.
Rebecca Marks
Care Coordinator
Rebecca is the first voice most families hear. She takes the call, walks through the questions, and tells people the truth about what we provide and what we do not. Families say she made them feel like their person was already home. She has done this work in Beverly for years.
Traci Roy
Registered Nurse
Traci spent most of her nursing career in hospice, sitting with people at the end of their lives so they would not be afraid. That work shapes how she practices here. She knows every resident's baseline, which is how a change gets caught early. Residents are at ease with her.
Jessica Ware
Relief Nurse
Jessica has been here since the doors opened in 2015. She worked through nursing school without leaving and now covers whenever Traci is out. She knows this house and she knows these residents. Nothing changes for them when she is the one on shift.
Beyond the named team, Lavender Fields is held together by a dedicated group of caregivers, aides, and support staff who have been here for years. Residents know them. Families recognize them. That kind of continuity does not happen by accident.
What we believe
Smallness is a feature
Sixteen residents means every person is known. Staff remember birthdays, favorite meals, and the names of grandchildren. That is not possible at scale. We have never tried to scale.
Consistency builds trust
We keep a stable team. Residents are not cared for by strangers on rotation. The same people show up, week after week, and relationships form. That is how trust works.
Honesty with families
We call families when something changes. We do not wait to be asked. If your loved one had a hard night, you will hear about it. If something is improving, you will hear about that too.
Dignity in every interaction
Every bath, every meal, every medication pass is done with patience and respect. We do not rush. We do not dismiss. We treat each resident the way we would want our own family treated.
Life at Lavender Fields
Real moments. Real residents. This is what a Tuesday looks like.
What families say
Six families, in their own words. These are public reviews, quoted with permission and attributed by name.
"They could very easily change the name to Loving Fields."
His mother lived there for three months. He wrote that as you sit in the living room and watch the staff interact with the residents, the compassion is quite obvious. Everyone from management to the staff truly love the folks that live there.
John H.
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"Residents are not just a number but are a family."
Her mother lived here eight months. She wrote from out of state, and said staff answered her daily calls without complaint and always told her how her mother was doing.
Ronda Filler McAdory
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"The best place my mother could have been."
Her mother lived here from January until she died. She could walk around when she couldn't sleep, eat ice cream whenever she wanted. They celebrated with punch. The school children came from Beverly School to read to the residents. And the residents truly cared for each other like extended family.
Cheryl Gross Given
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"Everyone there is family and a homey atmosphere."
She praised the owners and the staff, and noticed something families often miss on a tour. The residents look after each other.
Dee Dee Skinner
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"I love the patience and sense of humor."
A granddaughter, writing about the staff who cared for her grandmother. She said she could not ask for more.
Ali Phares
"I could feel the kindness and sweet spirit in her voice."
She had never visited. She had one phone call with Becky, and wrote that she planned to stop in if her travels brought her to Beverly. First impressions carry.
Sylvia Hulderman Edwards
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"Such a friendly and loving place."
She wrote that the residents are well cared for and happy, and thanked the staff for it.
Maddie Kisamore
"The staff as always was so kind and accommodating."
Her uncle turned 95 that week and is a resident at Lavender Fields. She and her granddaughter came to celebrate with him and others. She thanked the staff for all they do for Uncle Bud.
Charlotte Smell Burnell
Come see it for yourself.
The best way to understand Lavender Fields is to walk through the door. We welcome visits from families who are still deciding. No pressure, no sales pitch.