About us

We foster independence, dignity, and joy in our residents' lives.

At Lavender Fields, we’re more than just a facility—we are a family. We are dedicated to providing compassionate, personalized care for seniors, especially those facing memory challenges like dementia and Alzheimer’s. We believe in fostering independence, dignity, and joy, and we achieve this through individualized attention, emotional support, and a strong sense of community.

Unlike traditional nursing homes and large assisted living facilities, we offer a smaller, more intimate setting tailored to meet each resident's unique needs, including those with dementia or chronic health conditions. We pride ourselves on our concierge-level care that goes beyond medical needs, focusing on emotional well-being, social connections, and physical health.

Our residents thrive in a family-like atmosphere, enjoying freshly prepared meals, communal living spaces, and compassionate care that respects their individuality and enhances their quality of life. At Lavender Fields, we embrace every aspect of our residents' realities, aiming to provide a supportive space where they can heal, live actively, and pass peacefully when the time comes.

Our Mission

Our mission at Lavender Fields is to provide compassionate, holistic care that enhances the lives of our residents. We aim to create a space where independence, dignity, and joy are the foundations of daily life. Through personalized care, we ensure that every resident is treated with respect, allowing them to live with purpose and meaning—even in the face of challenges like dementia.

About Our Facility

A Personal Journey: My Story

Jewels Rose, Founder of Lavender Fields

Welcome to Lavender Fields. My name is Jewels Rose, and my journey toward creating this haven of compassionate care began with my own battle against chronic neurological Lyme disease. For decades, this illness affected every part of my life, mimicking conditions like Parkinson’s and MS. I often found myself treated as a diagnosis rather than a person, and I know firsthand the toll that can take on someone’s well-being. But everything changed when I was referred to Dr. Joseph Jemsek, a Lyme disease specialist whose approach to care saved my life—twice. Dr. Jemsek’s philosophy wasn’t just about treating the illness; it was about building connections, spending time, and truly seeing the individual behind the diagnosis. His care made me realize that healing is about more than medicine—it’s about understanding the person as a whole. This experience laid the foundation for Lavender Fields, where our care is personalized, never rushed, and always focused on treating each resident with the dignity they deserve.


My passion for dementia and Alzheimer’s care comes from my own experiences with loved ones who received impersonal, efficiency-driven care. One pivotal moment in my caregiving journey was when I found Dora, an Alzheimer’s patient, lost and wandering in the cold. She couldn’t remember where she was, but what struck me most was that, despite her memory loss, she remembered kindness. That moment changed me forever—it reaffirmed my belief that, even when memory fades, compassion leaves a lasting imprint. Lavender Fields was built on this belief. Here, we provide compassionate, individualized care that always puts our residents first. Whether they are dealing with physical ailments or memory loss, we treat each person with respect, patience, and love, creating an environment where they feel valued and supported.


Lavender Fields wouldn't be possible without the dedicated team around me. Our lead caregiver, Rebecca Marks, with 23 years of dementia care experience, helped shape our Jewel CARE Model, a holistic approach to resident care. My business partner, Brett McClain,  has been a driving force behind Lavender Fields, ensuring that our values remain central to everything we do. Traci Roy, our current RN and end-of-life coach, has spent more than 20 years dedicated to hospice care. Alongside our team, we have created a home-like environment where every resident is treated with dignity and respect. Together, we’re committed to providing a model of care that prioritizes human connection, independence, and joy for our residents and their families.

A Personal Journey: My Story

Jewels Rose, Founder of Lavender Fields

Welcome to Lavender Fields. My name is Jewels Rose, and my journey toward creating this haven of compassionate care began with my own battle against chronic neurological Lyme disease. For decades, this illness affected every part of my life, mimicking conditions like Parkinson’s and MS. I often found myself treated as a diagnosis rather than a person, and I know firsthand the toll that can take on someone’s well-being. But everything changed when I was referred to Dr. Joseph Jemsek, a Lyme disease specialist whose approach to care saved my life—twice. Dr. Jemsek’s philosophy wasn’t just about treating the illness; it was about building connections, spending time, and truly seeing the individual behind the diagnosis. His care made me realize that healing is about more than medicine—it’s about understanding the person as a whole. This experience laid the foundation for Lavender Fields, where our care is personalized, never rushed, and always focused on treating each resident with the dignity they deserve.


My passion for dementia and Alzheimer’s care comes from my own experiences with loved ones who received impersonal, efficiency-driven care. One pivotal moment in my caregiving journey was when I found Dora, an Alzheimer’s patient, lost and wandering in the cold. She couldn’t remember where she was, but what struck me most was that, despite her memory loss, she remembered kindness. That moment changed me forever—it reaffirmed my belief that, even when memory fades, compassion leaves a lasting imprint. Lavender Fields was built on this belief. Here, we provide compassionate, individualized care that always puts our residents first. Whether they are dealing with physical ailments or memory loss, we treat each person with respect, patience, and love, creating an environment where they feel valued and supported.


Lavender Fields wouldn't be possible without the dedicated team around me. Our lead caregiver, Rebecca Marks, with 23 years of dementia care experience, helped shape our Jewel CARE Model, a holistic approach to resident care. Alongside our team, including co-owner Brett McClain, we have created a home-like environment where every resident is treated with dignity and respect. Together, we’re committed to providing a model of care that prioritizes human connection, independence, and joy for our residents and their families.

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“It’s not the people who fail us—it’s the business models. West Virginia is home to some of the most compassionate, talented healthcare workers. With the right systems, tools, and leadership, I believe we can unlock their full potential and make our state a national leader in elder care.”

– Jewels Rose, Founder of Lavender Fields

make life worth living

Philosophy of Care at Lavender Fields

At Lavender Fields Assisted Living, our Jewel Care Model is at the heart of our care philosophy. This personalized approach emphasizes the power of physical and emotional touch to enhance the well-being of residents, particularly those with dementia. Our staff is specially trained in dementia care, ensuring that every interaction is guided by understanding, patience, and empathy. Regular health monitoring, including vital signs, weight checks, and monthly nursing assessments, ensures that each resident receives attentive, tailored care.



Our Signature Dementia Care Program is designed to provide specialized support for individuals with mild to severe dementia, offering a range of activities that focus on cognitive stimulation and engagement. These programs aim to enrich daily life, helping residents maintain their abilities and enjoy meaningful moments in a safe and supportive environment.


For those approaching the end of life, our Compassionate End-of-Life Care provides dignity and comfort in their final days. We offer support for families, creating an environment where loved ones can gather and share in these meaningful moments, inspired by stories like Hazel’s family gathering. Our focus is on making each moment as peaceful and dignified as possible, offering families peace of mind and residents the comfort they deserve.

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TAGLINE

A Heartfelt Touch – What Families Say

The motivation of this facility is truly compassion. My mother lived there for 3 months. As you sit in the living room and watch the staff interact with the residents the compassion is quite obvious.   Everyone from management to the staff truly love the folks that live there.  I wholeheartedly recommend this facility. They could very easily change the name to Loving Fields.

John H.

My mother was a patient at Lavender Fields and it is the “best” place my mother could have been during this time. Judi, Brett and the staff are so caring and loving. She could walk around when she couldn't sleep, eat ice cream when she wanted, and they even celebrate with punch. The school children come from the Beverly School to read to the residents. Last but not least, the residents truly care for each other like extended family. 

Cheryl Gross Given 

My uncle will be 95 this week and he's a resident at Lavender Fields. My granddaughter and I celebrated with him and others there last week. The staff as always was so kind and accommodating as we decorated and celebrated his special day. . Thanks for all you do for our Uncle Bud


Charlotte Smell Burnell 

What We Offer

Lavender Fields is designed to feel like a home, not an institution.

At Lavender Fields, our holistic approach focuses on nurturing the mind, body, and spirit of every resident. We are proud to offer:



  • 16 Individual Bedrooms: Private rooms that allow residents to maintain personal space and comfort.
  • A Home-Like Environment: Common areas, like our family-style dining room and outdoor spaces, foster community and relaxation.
  • Personalized Care: Our staff provides tailored care to meet the specific needs of each resident, especially those living with dementia or cognitive impairments.
  • Community and Connection: We prioritize activities and social engagement to ensure our residents feel supported and involved.

Lavender Fields Assisted Living is not just a place where seniors live; it is a community where they are supported, valued, and given a chance to live life fully and comfortably. By providing tailored care in a home-like setting, fostering independence and dignity, and continually striving to improve quality of life, Lavender Fields stands out as a compassionate, resident-focused assisted living facility. Its holistic approach, commitment to high-quality care, and innovative vision for the future make it a special place for seniors to call home.

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We invite you to come visit us and meet our team. Let us help you find the perfect plan for your loved one. We’re here to listen, understand, and work together to provide the best care possible.

Come meet us today and experience the Lavender Fields difference.

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